或者你的书桌抽屉里藏着一部旧的iPhone 2,或者你的《吉他好汉》游戏手柄旁放着一款旧的黑莓(BlackBerry)手机。你知道吗,EcoATM公司乐意出钱买它们买下来。 EcoATM是一家位于圣地亚哥的公司,通过他们策划的终端ATM机,用户可以用旧的移动装备来调换现金、市肆名誉卡或礼物卡(取决于终端机的详细范例)。然后,这些移动装备要么被转卖到翻新市场,要么以环保的方法被接纳。 详细进程是这样的:用户走到一台终端机前,将本身的移动装备放入终端机。终端机拍一张该移动装备的照片,并行使人工智能软件,确定移动装备的结构、型号和根基状况。然后,它向用户给出一个也许的价值区间。假如用户接管该价值区间,他们就将该装备取出,将其接上终端机的一根电缆,该电缆能确定充电手段和液晶表现屏活性等内部状况。这时软件便能确定移动装备的市场代价,并向用户给出最终价值。 假如用户选择接管,那么将得到回报——凡是是市肆名誉卡或是现金。EcoATM公司随后从这些终端中将手机接纳并举办处理赏罚。四分之三的手机将继承其手机义务,而其余手机则将被送入接纳站。 当被问及用户必要多长时刻才气完成手机接纳时,EcoATM首席执行官汤姆图利暗示,“我只必要约莫90秒。不外这是由于我清晰屏幕上每一步城市问我哪些题目。假如是新手, 换句话说,EcoATM就是手机界的硬币之星(Coinstar,美国很多超市里都有这种形状相同ATM机的装备,能让顾主自助把硬币换成现金或礼物卡——编者注)。究竟上,硬币之星公司正是EcoATM的投资者之一。 EcoATM在客岁头举办了总数为1440万美元的A轮融资,不久前,它又乐成举办了总数为1700万美元的B轮融资,详细动静已在5月1日上午发布。硬币之星公司参加了这两轮融资。 在B轮融资中新插手的投资者包罗PI Holdings、Moore Venture Partners、AKS Capital和新加坡亿万大亨徐文晖。除了硬币之星外,Claremont Creek Ventures和TAO Ventures两家风投也是EcoATM的回报支持者。本轮召募的资金将被用于制造和分发更多的终端机,出格是在商园地带;以及建树EcoATM的基本办法(及维护事变等)。 图利拒绝对公司估值举办置评。 迄今为止, 图利暗示:“我以为人们对付苹果的产物有一种倾向性,即但愿更快进级到下一款产物,不外Android此刻来势汹汹。” 译者:项航
You know that old iPhone 2 that's sitting in your desk drawer, or maybe an old Blackberry (gasp!) that got stored alongside your Guitar Hero peripherals? Well, EcoATM wants them, and is willing to pay. The San Diego-based company operates a network of kiosks that allow users to trade in old mobile devices for cash, in-store credit or gift cards (depending on the specific kiosk). The devices then are either resold to the refurbishing market, or recycled in an environmentally-responsible manner. Here's how it works: A user walks up to one of the kiosks, and places their device inside. The kiosk then takes a photo of the device, and uses artificial intelligence software to identify the make, model and basic physical condition. It then gives the user a possible price range. If the user accepts, they then get their device back and plug it into a kiosk cable that determines internal conditions like charging ability and LCD activity. At that point, the software ascertains market value and presents the user with a final price. If the user accepts, they receive compensation -- usually in-store credit, or cash in mall locations -- and EcoATM comes by the kiosk to pick up the device and send it on its way. Seventy-five percent of the devices continue life as a phone, while the remainder are sent to recycling facilities. "I can do it in around 90 seconds," says EcoATM CEO Tom Tullie, when asked how long the user experience takes. "But that's because I know what each screen is going to ask me. It probably takes a new user a few minutes." In other words, it's Coinstar for cell phones. And, not surprisingly, Coinstar Inc. (CSTR) is an investor. The company participated in EcoATM's $14.4 million Series A round early last year, and also in a new $17 million Series B round being announced this morning. New investors on the round include PI Holdings, Moore Venture Partners, AKS Capital and Singapore billionaire Koh Boon Hwee. In addition to Coinstar, return backers include Claremont Creek Ventures and TAO Ventures. Proceeds will be used to build and distribute more kiosks, particularly in mall settings, and also to build out the company's infrastructure (maintenance, etc.). Tullie declined to discuss valuation. To date, EcoATM has processed between 250,000 and 300,000 devices. The most popular have been Apple (AAPL) products, which command the highest recycling value. RIM (RIMM) devices come next, followed by Androids. "I think people have a bit more propensity with Apple products to want the next greatest thing a little faster, but Android is beginning to come on strong," Tullie says. (责任编辑:admin) |